Resume

Wyndi Kappes

wkkappes@gmail.com, (706) 414-9676

Associate Editor, May 2022-November 2025

The Knot Worldwide: The Bump

Write and edit 3-4 timely, culturally resonant news stories daily, contributing to a 60% YoY increase in viewership.
Lead entertainment and lifestyle coverage with a keen eye for what resonates with Gen Z and millennial audiences.
Collaborate with medical experts and organizations to translate complex health topics into inclusive, readable content.
Pitch, report, and execute exclusive features that blend celebrity coverage with broader industry relevance.
Leverage keyword research and analytics to refresh and create new industry-leading SEO content that quickly rises rankings and pulls in up to a 124% increase in traffic MoM.
Identify e-commerce angles in trending topics to drive revenue across editorial, doubling revenue from news.

Assistant Editor, May 2022-October 2023

The Knot Worldwide: The Bump

Established running news coverage of important issues from the formula shortage to the Black maternal health crisis
Interviewed and crafted original features covering celebrities like Naomi Osaka and Ashley Tisdale, bringing in more than 94,000 original page views per article
Created the #GetTheLook franchise to identify trends in celebrity maternity fashion and bring in additional revenue

Editor, June 2021-Present

Atlanta Best Media (Best Self Atlanta, My Home Improvement, My Neighborhood)

Identify up-and-coming leaders in the wellness and nutrition space, like Kim Fields and Pinky Cole, featuring them on the cover of bi-monthly print and digital magazines, gaining brand recognition and a 25% increase in traffic
Assign out upwards of 10 health and wellness articles each month and manage submissions and deadlines
Edit submitted content for in-house and Associated Press style, tone, grammar and word count

Copywriter, May 2022-Present

Bark Technologies

Develop and write compelling copy on a variety of topics, from mental health support to social media safety
Conduct extensive research and stay up-to-date on industry trends to create accurate, relevant and engaging content

Integrated Marketing and Events Manager, August 2019-June 2021

Atlanta Best Media (Best Self Atlanta, My Home Improvement, My Neighborhood)

Crafted digital campaigns to send out to an email database of 75,000+ with a consistent open rate of 10% or higher
Redesigned the ABM website to include My Neighborhood publications content, increasing website traffic by 285%

Editorial Assistant and Social Media Manager, October 2016-August 2019

Atlanta Best Media (Best Self Atlanta, My Home Improvement, My Neighborhood)

Wrote and fact-checked editorial content for readers in a variety of publications and formats
Managed eight Facebook, six Instagram and two Twitter accounts

Public Relations and Biology Research Assistant, January 2016 – May 2016

Georgia Southern University- Department of Biology—Statesboro, GA

Designed a model for citizen scientist app to be used by 20,000 plus student body
Created a survey and collected market information from 100+ students
Developed a public relations campaign to educate students and enable them to use a citizen scientist app and website

Education

Georgia Southern University

Bachelor of Science in Public Relations and Bachelor of Arts in Biology, Minor in Spanish

Skills

Intermediate skills across Adobe programs, including Indesign, Photoshop, Illustrator
Proficient in WordPress and Wix with a thorough knowledge of SEO
HubSpot Certified in Content Marketing, Inbound Marketing, and Social Media